you need to reach beyond your owned channels.

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Your website, blog, and other owned media platforms are where you want todirect inbound traffic. However,
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Press releases and other earned media tactics can be as influential in yourinbound marketing strategy as they are whenpromoting major company news,
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At some point, every buyer starts out as someone unfamiliar with your brand. Earned media is helpful in targeting prospects who are in an early search stage. It enables you to reach a wider audience beyond your own networks. The content you looking to promote at this stage could be a blog post that focuses onbroad industry topics. It providing information and building awareness, not asking for a commitment.

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After attracting a potential buyer the next step is getting them to engage with you so that you can continue building a relationship with them. While theymay beaware of your brand and considering purchasing fromyou,
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